1) Looks: Yes, our site is not the prettiest and it is simple. There is a twofold reason for this; A) Our time is far better spent developing technology than it is building a website. B) Our finances and financial strategy include a no nonsense approach to our business structure. Spending money on a fancy site and nice CGI and graphics is not prudent. Our Coop structure will eventually have members that can address these issues without expense to the business.
2) Look and feel: kinda relates to #1 but this is more a limitation of our hosting providers tools. They are not as flexible as I would like and I could do better if I had better tools. I am not a web programmer so tweaking drag and drop web tools is not my forte.
3) Content: Here we try to be as straight forward as we can. Due to the proprietary nature of some of our technology, we are limited in what we can post. There are a couple of others that have started recently and announced that they are going to compete for similar goals. One thing we do that they don't is include time estimates. These are subject to membership growth as that is our principle source of income.
4) Credibility: First, we have maintained a policy, from day one, that we will not collect any membership fees until our membership reaches a certain minimum. This ensures that there is adequate funding to actually start to accomplish our goals. We are a cooperative, so you can get involved in the administration and ensure for yourself that we are managing our financial resources responsibly. Our technological claims occasionally get challenged and I have no problem addressing any challenge that is put to me. I personally have over 30 years of research into our project and as such can answer almost any question put forth. We do not have "all" the answers and again, the Coop is the solution to that. As our membership grows, we will have 'someone' that can provide the expertise needed for virtually any challenge. Over the decades of research, I have consulted with a plethora of references and experts to verify our technology is sound.
So this is our ugly website and our reasons for it. Someday we may have a pretty page and until then I will continue to